Benjamin alexander huseby gmbh collections etc
For SS22, GmbH's Benjamin Alexander Huseby and Serhat Işık present 'White Noise', a witty, impactful exploration of whiteness.
GmbH was founded by Serhat Isik and Benjamin Huseby in in Berlin as platform for developing fashion as a tool for community building and social commentary....
GmbH Is Leading the Way – Will Fashion Follow?
We speak to Berlin-based designers Serhat Isik and Benjamin Alexander Huseby as they reveal their Spring 2021 collection
TextJack Moss
Lead ImageGmbH ‘Spring’ 2021 CollectionCourtesy of GmbH
As the fashion industry feels out its future, GmbH – the Berlin-based label founded by Serhat Isik and Benjamin Alexander Huseby – is already setting a blueprint of how a brand should be in 2020.
Built on Berlin’s dancefloors – where Isik and Huseby met – GmbH was forged out of a desire to use fashion as a means to start conversations about race and beauty, and to highlight the experiences of marginalised communities.
Both Isik and Huseby are children of immigrants – Isik is of Turkish-German descent, Huseby Pakistani-Norwegian – and their collections riff on uniforms and armour, shot through with the sexual frisson of their home city’s queer party scene.
Community is at the heart of their project: most of those who work in the Gm